Link Building Services for SEO

Discover a Link Building Plan Designed to Help You Get Online Traction


The first rule of digital marketing is to generate visibility for businesses, so they can be found by qualified prospects. This is why link building as a part of search engine optimization (SEO) strategy is a critical part of any kind of marketing campaign.

Link building involves creating quality content and reaching out to trusted publishers and high-authority websites to link back or cite said content.

The more credible sources that link back to your website, the more trustworthy search engine view it–which means you also have a better chance of appearing at the top of search results. This is why companies who want to build their business online need a comprehensive link building plan.


Did you know that it is much more cost-efficient to organically attract site traffic than to do paid marketing each time? Believe it or not, a link building for small business strategy can provide oversized results over time through the following:

Referral traffic

When trusted sources cite your content, more people will check out your site. This creates what is called referral traffic, which is essentially word of mouth in digital marketing.

Brand authority

When you have high-quality backlinks, search engines won’t just deem you credible and trustworthy, but potential customers will as well.

Higher conversion rates

Trust is at the heart of every purchase. When credibility and profile is higher in the eyes of the prospect, you also stand a higher chance of converting qualified leads into sales.


You now know why link building is important, but unfortunately, it’s no walk in the park. That’s why we provide businesses with end-to-end link building services that include:

KPI setting

We work with you to determine the results you wish to achieve with link building and we will set our key performance indicators based on that.

Asset creation

Our team of strategists and creatives will produce valuable, engaging, and informative content that people would like to link to.


We will contact credible publishers who will feature your content and send traffic back to your website.



Frequently Asked Questions

Link building helps your website optimize for off-page ranking factors. By improving your SEO score, it provides:

  • Increased website traffic
  • Boost to domain authority and credibility
  • Referral traffic and traffic diversification
  • Improved search rankings
  • More online visibility

These all translate into more leads, conversions, and sales.

A high-quality backlink comes from an authoritative website. Google interprets these as signals that you provide users with helpful information. High-quality backlinks help you rank higher, driving more organic traffic to your website.

That said, not all backlinks are beneficial to you. Those that come from websites that aren’t trusted will not affect your rankings or even lower them. If Google detects many of these, you may receive a penalty.

Ensure you get high-quality backlinks to rank higher. Get trustworthy link-building services by working with PFP Marketing’s digital marketing experts.

Contrary to popular belief, domain authority isn’t a Google search ranking factor. It’s a score assigned to a website that represents how likely it is to rank high. It runs on a scale of 1 to 100, with 100 being the highest.

You calculate domain authority by evaluating multiple factors. Among the most important is the number of backlinks to your website and their quality.

The more effective your link-building strategy is, the higher your domain authority will become. This means you’re more likely to rank high and attract more potential customers to your website.

Link building is a long-term process and will take anywhere from six months to a year. It depends on several factors, including your website’s current domain authority score, how much competition you’re facing, and the type of page your backlinks go to.

You’ll quickly see significant improvements in your rankings if your current domain authority and competition within your niche are low. Additionally, backlinks going to content pages tend to produce more positive results as opposed to backlinks going to commercial pages.

Your strategies will also determine how quickly your search engine rankings improve. That’s why you need high-quality link-building services from an experienced partner like PFP Marketing.

White hat link building is a set of organic and natural backlink creation practices. These include outreach posts, guest blogging, broken link building, unlinked mentions, and link reclamation. All these methods involve building rapport and relationships with other website owners to convince them to link to you.

These are opposed to black hat link building, a set of exploitative and unethical techniques for creating backlinks. They violate Google’s terms. If you’re caught using them, your website will receive hefty penalties, and you’ll see significant drops in your rankings.

Black hat techniques may seem tempting because they’re cheap and give you numerous backlinks, but the risk of penalties isn’t worth it. Always get SEO link-building services from an agency that uses white hat strategies.


In a time when marketing moves at the speed of culture, agility is of utmost importance. That’s why we keep our team lean and mean. Fewer layers mean faster work—and quicker results. When you work with us, you work with a small but credible digital marketing solution provider with over 14 years of experience helping almost 2,000 companies find success online.

What Our Clients Think

  • "Absolutely fantastic call with Matt today. He was more than happy to share his extremely deep well of SEM/SEO/PPC/ETC knowledge – providing me with some really actionable insight for our new site. He seemed like a genuinely nice guy, too. I enjoyed my call with him. Worth every penny! "
    PETER F.
    PFP SEO Client
  • "Matt does exceptional work. He kept me up to date on the progress status frequently and made sure the keywords we were going after were ranking their best. Highly recommend Matt for SEO."
    GABBY V.
    PFP SEO Client
  • "Matt is a real SEO pro who guided us through the process and generated excellent results. We focused on three pages and saw increases of over 30% in terms of organic traffic. Highly recommended as an SEO expert!"
    PFP SEO Client