One major downside of traditional advertising is you’re never quite sure if your client bought your product because of the ad you placed or if they even saw it. But what if you only had to pay every time your ad attracted a qualified lead?
Luckily, pay-per-click (PPC) campaigns offer just that. Typical PPC advertising includes Google search and banner ads, but now also include sponsored posts on social platforms like Facebook and Twitter.
No matter the format or platform, one thing remains the same: PPC advertisements can offer excellent return on your media investment.
Successful digital marketing strategies almost always include PPC in one form or the other. Proper PPC management offers advantages such as:
Highly targeted ads
PPC advertising allows you to segment audiences, and show them different ad sets according to what message or offer would be most attractive to them.
PPC analytics lets you quickly see which ad versions are over-performing and under-performing, allowing you to adjust your strategy and budget accordingly.
Supports various marketing goals
Whether you want people to visit your e-commerce site or download your app, you can easily set up a PPC campaign to support this goal.
Of course, creating and running a successful PPC campaign is easier said than done. Fortunately, a trusted PPC agency like PFP Marketing can manage campaigns from start to finish.
We will identify the keywords that will yield the best return on your investment.
Whether you’re running a search or banner ad, our team can come up with copy and visuals that can convert leads.
We will take care of the media buying, ad placement, and budget allocation so you don’t to have to worry about them.
Results tracking and reporting
Our team will track results and provide insights on how to further optimize your campaigns.
WANT TO LEARN MORE ABOUT OUR PPC MANAGEMENT TEAM?
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In a time when marketing moves at the speed of culture, agility is of utmost importance. That’s why keep our team lean and mean. Fewer layers mean faster work—and quicker results. When you work with us, you work with a small but credible digital marketing solution provider with over 14 years of experience helping almost 2,000 companies find success online.
"Absolutely fantastic call with Matt today. He was more than happy to share his extremely deep well of SEM/SEO/PPC/ETC knowledge – providing me with some really actionable insight for our new site. He seemed like a genuinely nice guy, too. I enjoyed my call with him. Worth every penny! "
"Matt does exceptional work. He kept me up to date on the progress status frequently and made sure the keywords we were going after were ranking their best. Highly recommend Matt for SEO."
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