Social Media
According to Pew Research, about seven in 10 Americans use social media to connect with one another. That means a sizable portion of your potential customers are on popular sites like Facebook, Instagram and Twitter.
But navigating the swipe-and-you’ll-miss-it world of social media is no easy task. Fortunately, PFP offers social media marketing services that stop thumbs, engages readers, and generates leads.
Connect with customers
Unlike traditional advertising, social media is a two-way conversation. This means you can develop a deeper, more personal connection to existing and potential clients.
Hyper-targeted advertising
With social media, you can target ads according to gender, location, interests, jobs, and many other parameters. By displaying your ads only to people whose profiles fit your ideal customer, you can get much higher conversion rates.
Instant feedback
Need to know if your campaign is working? Social platforms have analytic dashboards that measure campaign performance in real time, so you can tweak or replace ads on the fly.
For social to have an impact on business, a solid social media marketing strategy is required. And here at PFP, the art of creativity meets the rigor of analytics. Here’s how we develop campaigns:
Strategy
We clarify what a client’s goal is and build a social strategy to achieve it.
Content creation
Our creative team comes up with social posts that are creatively and strategically on point.
Paid media
To amplify your message, we plan and buy media for sponsored posts.
Analytics
We measure campaign results and use findings to further optimize investment.
Being on social media isn’t just about riding yet another digital marketing trend—it’s about being where your customers are. A well-crafted social media marketing plan can give even the smallest of businesses an advantage over the big guys.
If you need content that engages, inspires, and converts, we’d be more than happy to help.
TO LEARN MORE ABOUT OUR SOCIAL MEDIA SOLUTIONS, CONTACT US
In a time when marketing moves at the speed of culture, agility is of utmost importance. That’s why we keep our team lean and mean. Fewer layers mean faster work—and quicker results. When you work with us, you work with a small but credible digital marketing solution provider with over 14 years of experience helping almost 2,000 companies find success online.